AIC Goes to China Road Trip Festival 2016 to Set New Trends for Caravaning Life

China Road Trip Festival 2016 was successfully hosted by iDriver Media from 5-6 March 2016. More than 60,000 visitors and 2,000 trade visitors came to the Shanghai Fashion Center to celebrate the annual flagship event of this rapidly evolving road trip business.

The 36,000 m² luxurious "Future Auto Life Show" exhibition zone featured the latest environmentally friendly electric vehicles, innovative driverless cars, stylish modified cars, and caravans - which have become increasingly popular in recent years. Invited by All in CARAVANING organizer, RV International, Skyward Auto, Shun Lv, SAIC Motor and other leading caravan manufacturers attended to present their most popular models, attracting many eyeballs. The visiting public displayed strong interests in both caravans and caravan tours, and seized every chance to seek advice from exhibitors to know more about this fantastic way of vacation adventure, which is very mature and popular in the West.

All in CARAVANING also had an information stand at the Festival to introduce its development and present visitors with exciting highlights on the upcoming fifth edition of the show, which will take place from 18-20 June 2016 at Beijing Exhibition Center.

On 6 March, the China Road Trip Festival brought together more than 500 decision makers from home and abroad in 12 road trip related industries, including automotive, tourism, finance, media, entertainment, investment, consulting and marketing, to brainstorm on hot topics such as industry chain integration and user needs integration under the common vision of cross-border, cross-sector collaboration and shared value.

Messe Düsseldorf (Shanghai) Co., Ltd., the organizer of All in CARAVANING, was also invited to the Festival. Mr. Heiko M. Stutzinger, Deputy General Manager of the company, delivered a keynote speech at the Festival, titled "A Glance at Chinese and European Caravan Consumer Markets", analyzing the market outlook and enormous potential of China's caravaning and camping industries through comparisons between China and Europe in terms of market development, industry standards and campground status quo. He also shared stories and experience about how to satisfy customer needs for caravan tours.

The overwhelming success of this year's China Road Trip Festival favorably suggests that the Chinese road trip/caravaning and camping industries will enter into a golden age of rapid growth in the next 3-5 years.